
The ISCORPIO Metaphor in M21C describes eight petals related to various aspects of a Business; this topic addresses two of the petals, Innovation and Customer. Looking at the ISCORPIO diagram the left pointing (West) facet represents Innovation and the right pointing facet (East) represents the Customer. These are fundamental to a successful business that builds competitive services and wares. As discussed in other entries of this blog, the Customer is the most important since they are the ones that pay money for the solutions of businesses. To stay competitive, Innovation becomes the primary focus.
The diagram shows degrees of freedom of innovation begin wide outward looking, then progressing to critical and then inward as the solution options become narrowly defined.

On the lower curve we see the Discover, Understand and Focus process that is sometimes used in discussing the creative problem solving process. At the bottom of the diagram are shown the Research, Development, Production and Marketplace domains and the Innovative Team Hats of Scientist, Engineer, Technologist and Customer with the Business Hat managing the process. Try your hand at thinking through product development process where the above concepts are used. I hope this gives you some new ways of thinking inside and outside the box to build competitive services and wares.