Too many businesses focus on making money at the expense of other areas of importance. The graphic here attempts to show a more balanced view of bottom line impacts and associated metrics. Rather than focus on the almighty dollar, a balanced focus is advocated which include Economic, Social and Environmental.
This concept was primarily triggered by an article in December 2011 Forbes. The front cover focused on Jacqueline Novogratz of the Acumen Fund. The section of Impact 30 has been compiled into a Mindjet interactive format and word document with information on the 30 funds. These are available at these links:
After writing this blog, I discovered that GCS Service-Learning was also using a similiar triad to represent Triple Bottom Line as People-Planet-Profit (PPP). Where ever I have used Social-Environmential-Economic (SEE) then PPP is equilivant, see diagrams.
An interesting presentation at TEDxPhilly by Jay Coen Gilbert on the bcorporation website (IMPACT 8) discusses the Shareholder vs Stakeholder viewpoints as shown in graphic at left. Anyone interested in the concepts of this should view the video.
Update 4/7/13: Jacqueline Novogratz has an excellent book on their work "The Blue Sweater", I highly recommend it. Acumen Video.
"Design Funnel ... Fish-Hook-Fry Metaphors ...." discusses an approach which starts with a wide funnel with many options and narrows to Goals, Solutions, Products or Services. When the design process focuses on a balanced Tripple Bottom Line the typical emphasis on almighty dollar is enhanced to include the social and environmental aspects.
The Center for Creativity Economy gives an alternate concept of the design funnel showing breadth versus time.
In the November 2011 blog I-STEAM PIE Engine connects future economy to jobs … I-STEAMSS was introduced which reflects Innovation, Science, Technology, Engineering, Arts, Math and Social Studies. I now promote the I-STEAMSS concept, in fact this blog brings strength to the Social aspect.
Hopefully this blog will give the reader a new set of eyes of “New Ways of Thinking Inside and Outside the Box” and enable a more comprehensive understanding of how a balanced Triple Bottom Line is “A Better Way” toward a healthy paradigm. Feedback is welcomed.