Building Competitive Services & Wares can be improved by using Metaphors for the 21st Century (M21). M21C is the umbrella term for including various metaphors into a global framework of new ways of thinking inside and outside the box.
Customers that will pay for Services or Wares from a Business is the basic premise of an economy. The Business must have Resources managed in way that provide Services or Wares that meet a desire or need of the Customer. This also requires Sources that provide materials or services for the Business to produce the the service or ware that Customer will pay money for. Another element that must always be considered is the Competition. The Customer makes the choice to use your services or wares or those of the Competition. Therefore it is essential to keep the Competition in mind for what they now provide as well as what they may provide in the future.
Important to having Competitive Services and Wares is having an Innovative Engine which can Research, Develop, Produce and Market solutions that meet the needs of Customers. You can find information and examples of metaphors that aid in new ways of thinking inside and outside the box at www.bcswonline.com. It is our premise that the tools of M21C will provide a competitive edge when used apporpriately.
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